Tag Archives: Technology

Technology is Great. But Don’t Over-commit

If you’re like me and you didn’t make the trip to Las Vegas this week, you have been plastered to the live CES coverage to see what new technologies are being announced, being demonstrated, and the reactions to industry pundits as to the next big thing. We’re seeing everything from voice-activated TVs, uber thin mobile [...]

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Soap Operas to Branded Original Programming

I was mindlessly listening to commercials in the background the other day when something caught my attention, “Only available on DirecTV.” Something a bit mundane, but when I looked up it was a commercial for original programming that can only be seen on DirecTV. I have ambiently noticed this trend with both Netflix and Hulu [...]

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Technology - Solve First

Solve First, Then Ship

There is a lot of Technology discussion happening today with the launch of Google+, the Twitter guys revamping Obvious, and Zynga’s imminent IPO, a day that could make anyone reach for a beer with a sense of overwhelm. While our first instinct is to jump on the bandwagon and launch our own technologies or adopt [...]

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Philadelphia

Mobile is My Time Machine

Yesterday I had the awesome opportunity to go to Philadelphia for the first time ever. An amazing city; rich with history and stories. I stumbled around for about 4 hours, combing the historic district mainly, walking by Betsy Ross’s house, Ben Franklin’s grave, the Liberty Bell. While being excited about walking the footsteps of our [...]

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Technology, Innovation, Marketing

New Technology for Marketers: 4 Questions Before Integration

The thing about new shiny technology is that it’s just that… New & Shiny; nothing more, nothing less. So why do all marketers hop on the first whiff of any new thing promised to “Revolutionize the industry” without properly doing their due diligence to identify if this new technology is or will be adopted by [...]

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Black Whale Group - Street View

TechCrunch Disrupt: What are we solving?

Today launched the awesome incubator TechCrunch Disrupt here in NYC. I, however, was unable to attend, but was glued to my monitor like it was March Madness or the Tour de France. Some great things are happening in the world of technology. Apps connecting the dots of individual user behavior, location, customizable offers, gamification, and [...]

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Use the Community To Solve

Creating effective products and services isn’t about using the new cool functionality on the iPhone. It’s about truly identifying the issue and absolving that issue with a data driven, scientific approach. Couple that with amazing communication creativity and activity, you will have a solution that is truly built to last. Problem: In order to create [...]

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