Tag Archives: social
Agile Branding - Culture

Agile Branding

The business world is quickly getting shoved into real-time. With the permeation of social and mobile technologies the need for information right now is becoming crucial for success. The need to be nimble and agile has never been more prominent in our society. We’re seeing this across multiple disciplines: Tech development, we need to get [...]

Leave a comment Continue Reading →

Community or Commodity

There has been something that’s been bugging me for the past few years. This is the word “community.” It has quickly become one of the most overused and improperly utilized words in the business buzz word dictionary. Why? Self-proclaimed “social media gurus” have diminished the absolute power of what a community is by associating anyone [...]

Leave a comment Continue Reading →
Lifestyle - Brand

To “Brand” is to Define Oneself

A lot of thoughts come into one’s mind when brought the word “Brand.” A logo, a slogan, an experience, a promise, a cool symbol, a color, a habit, the list could go on. All of which is something that we as marketers create and push to the consumer. Even at the experiential level, we delicately [...]

Leave a comment Continue Reading →
Black Whale Group - Street View

TechCrunch Disrupt: What are we solving?

Today launched the awesome incubator TechCrunch Disrupt here in NYC. I, however, was unable to attend, but was glued to my monitor like it was March Madness or the Tour de France. Some great things are happening in the world of technology. Apps connecting the dots of individual user behavior, location, customizable offers, gamification, and [...]

Leave a comment Continue Reading →

Consumers with Companies, Products, Causes

For years, companies have told people what to buy through the power of mass advertising through the media that infiltrate each and everyone of our lives. Regardless of the companies business practices and values, consumers would line up to buy products that were shown as cool, hip, and shiny through advertising. With the emergence of [...]

Leave a comment Continue Reading →

Experiences with Environments

In today’s world, things are happening all around us. With each walk down the sidewalk, commute to work, trip to the grocery store, we are always armed with the technologies needed to connect experiences (planned or not) with the environments in which we live (physical and digital). The reinvention of these technologies with the power [...]

Leave a comment Continue Reading →