Tag Archives: planning

Overcome Scatter with Simple Strategy

It’s the start of a new year with many resolutions being to be more focused, more efficient, more effective, etc… However, we are up against a constant barrage of information each and everyday; a barrage that has no signs of slowing. The bad news is, our consumers are up against the same enemy; leaving the [...]

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Integration for Success

It seems like everyone claims integration in the industry; working cohesively and collaboratively in the communications world. One thing feeding off the other and building a story across the touch points our customers engage with. But is this really the case? Have you really seen “integration” anywhere in the industry? Over my career, I have [...]

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Marketing’s 99% & the // digital immersion program

As one year ends and another begins, we always see an influx of what the cool trends are going to be next year, especially in the digital age where social media, mobile, and digital branding are moving at a more rapid pace. The thing with these trend forecasts is that it overlooks the majority of [...]

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