Tag Archives: physical

Let’s Get Physical

As we continue to delve into our roadmaps and become cartographers of our consumer journey’s, we tend to take a very tactical approach… “We have Facebook, TV, a Website, Display Media, etc… now where do we want them to go and how do we connect them?” This is heading down the right path, but there [...]

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Philadelphia

Mobile is My Time Machine

Yesterday I had the awesome opportunity to go to Philadelphia for the first time ever. An amazing city; rich with history and stories. I stumbled around for about 4 hours, combing the historic district mainly, walking by Betsy Ross’s house, Ben Franklin’s grave, the Liberty Bell. While being excited about walking the footsteps of our [...]

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Physical with Digital

Looking at the Physical Reality in which we all live, we can see some events where digital begins to effect. With the influx of mobile computing and connectivity, wi-fi capabilities, and social networking sites, we are becoming more and more connected through our physical life by our digital connections. As with the variance of each [...]

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Consumers with Companies, Products, Causes

For years, companies have told people what to buy through the power of mass advertising through the media that infiltrate each and everyone of our lives. Regardless of the companies business practices and values, consumers would line up to buy products that were shown as cool, hip, and shiny through advertising. With the emergence of [...]

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Experiences with Environments

In today’s world, things are happening all around us. With each walk down the sidewalk, commute to work, trip to the grocery store, we are always armed with the technologies needed to connect experiences (planned or not) with the environments in which we live (physical and digital). The reinvention of these technologies with the power [...]

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