Tag Archives: marketing
scale | crowd

Scale v. Strategy

The thing about digital in regards to our brands, is that it’s completely shifted the way we should be looking at our consumers and marketing success. Our thoughts of reaching universes of consumers in hopes to drive a small percentage to a varying group of conversions for a profit is a very cold, unemotional activity [...]

5 Comments Continue Reading →
Tour de BBQ

Tour de BBQ Digital [Client]

This year the Tour de BBQ campaign, “How Far Will You Go to Fight Cancer?” is one that elicits a certain emotive response for many different segments, cancer survivors, families battling cancer, philanthropic cyclists, and a massive community bonding together for a specific cause. Throw in a cycling event revolved around BBQ and you have [...]

Leave a comment Continue Reading →

Soap Operas to Branded Original Programming

I was mindlessly listening to commercials in the background the other day when something caught my attention, “Only available on DirecTV.” Something a bit mundane, but when I looked up it was a commercial for original programming that can only be seen on DirecTV. I have ambiently noticed this trend with both Netflix and Hulu [...]

Leave a comment Continue Reading →
Technology - Solve First

Solve First, Then Ship

There is a lot of Technology discussion happening today with the launch of Google+, the Twitter guys revamping Obvious, and Zynga’s imminent IPO, a day that could make anyone reach for a beer with a sense of overwhelm. While our first instinct is to jump on the bandwagon and launch our own technologies or adopt [...]

Leave a comment Continue Reading →
Integrated Marketing Like a Map

Integrated Marketing is a lot like Cartography

Ever since business school, I have heard of this new thing called “Integrated Marketing” where all messages, brand attributes, and channels will all work together in joyous harmony and delight the consumer to a purchase-minded bliss. But the deeper I’ve evolved in my career and having my blissful visions completely crashed by the cold hard [...]

Leave a comment Continue Reading →
Crowdsource, Collaboration

True Crowdsourcing: Direction, Facilitation & Collaboration

As we are closing in on tapping into our collaborative community for another client-partner project, I’m reminded about how many variables go into success of a project. Not only is there the whole time and budget things to worry about, but the creativity, functionality, experience, usability, brand consistency, message elicitation, emotional connectedness, etc. that we [...]

2 Comments Continue Reading →
Technology, Innovation, Marketing

New Technology for Marketers: 4 Questions Before Integration

The thing about new shiny technology is that it’s just that… New & Shiny; nothing more, nothing less. So why do all marketers hop on the first whiff of any new thing promised to “Revolutionize the industry” without properly doing their due diligence to identify if this new technology is or will be adopted by [...]

Leave a comment Continue Reading →