Tag Archives: lifestyle

Same Message; Different Brand

While spacing out during the commercial break of Seinfeld reruns, I caught myself entranced in a commercial. A highly inspirational storyline with an edginess to its cinematography and visualizations. I found myself remembering where I’d seen this before and recounting the advertiser and message as well as the emotional, inspirational feeling I’ve had while watching [...]

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Catalyst for Brands

Brand as a Catalyst for Life

I recently had the opportunity to listen to the Global Retail Director for Puma and Global Brand Director for Starbucks give presentations about their respective brands and what they are trying to accomplish from a lifestyle as well as retail perspectives. What was interesting was the air of elevation each described when discussing their vision [...]

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a bright future

Future Casting and Your Brand

I’ve had the great opportunity to work on over 50 brands throughout my career; some small, some in the Fortune 100, but all had one commonality. Each brand that I’ve ever worked on has a written brand document on what the brand is supposed to be. Words like “Happy,” “Eager,” “Excited,” “Thought Provoking” plaster the [...]

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Let’s Get Physical

As we continue to delve into our roadmaps and become cartographers of our consumer journey’s, we tend to take a very tactical approach… “We have Facebook, TV, a Website, Display Media, etc… now where do we want them to go and how do we connect them?” This is heading down the right path, but there [...]

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Connect the Dots with User Journey

“Connect the Dots” through User Journey

As brands become more involved on platforms and begin the “lifestyle integration” phase of their maturity, it’s necessary that the correct channels are mapped accordingly to the appropriate user journey. What this means is that we get to turn back time and play a big game of “Connect the Dots.” As advertisers and marketers, we [...]

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Lifestyle - Brand

To “Brand” is to Define Oneself

A lot of thoughts come into one’s mind when brought the word “Brand.” A logo, a slogan, an experience, a promise, a cool symbol, a color, a habit, the list could go on. All of which is something that we as marketers create and push to the consumer. Even at the experiential level, we delicately [...]

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