Tag Archives: integration
a bright future

Future Casting and Your Brand

I’ve had the great opportunity to work on over 50 brands throughout my career; some small, some in the Fortune 100, but all had one commonality. Each brand that I’ve ever worked on has a written brand document on what the brand is supposed to be. Words like “Happy,” “Eager,” “Excited,” “Thought Provoking” plaster the [...]

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Connect the Dots with User Journey

“Connect the Dots” through User Journey

As brands become more involved on platforms and begin the “lifestyle integration” phase of their maturity, it’s necessary that the correct channels are mapped accordingly to the appropriate user journey. What this means is that we get to turn back time and play a big game of “Connect the Dots.” As advertisers and marketers, we [...]

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Integrated Marketing Like a Map

Integrated Marketing is a lot like Cartography

Ever since business school, I have heard of this new thing called “Integrated Marketing” where all messages, brand attributes, and channels will all work together in joyous harmony and delight the consumer to a purchase-minded bliss. But the deeper I’ve evolved in my career and having my blissful visions completely crashed by the cold hard [...]

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