Tag Archives: integration
Hashtag #Fail

Super Bowl | Hashtag #FAILs

Some said that this year’s Super Bowl was going to be the “Year of the Hashtag” which was something that I was fairly excited about. Something about real-time, individual interaction coupled with Mass reach is something that is such a great opportunity but hasn’t really been harnessed to its fullest possibility. However, the Super Bowl [...]

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Super Bowl Commercial Digital Integration | Live Blog

Some people watch the Super Bowl for the game. Some watch for the Halftime show. Some watch for the commercials. We watch for the Digital Integration of those commercials. With so much opportunity at our finger tips, we want to make sure brands know what works and how to expand and scale on campaigns. Our [...]

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Rethinking the Super Bowl Spot

It’s that time of year again. The Super Bowl is this weekend and regardless of your team choice, one thing is certain, people LOVE the commercials. The Super Bowl commercial has become somewhat of a cultural phenomenon within our society, a little more so in the advertising world. It’s has become an event in and [...]

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Search+ Social Converging Means More Than You Think

The Interwebs are aflutter with the launch of Search+ (your world) from Google with discussions around unfair competitive advantages, stabs at Facebook, evolution of search, etc… I believe it’s a move that is the start of a new platforms, new behaviors, and new horizons for both users and marketers. Regardless of your thoughts about the [...]

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Overcome Scatter with Simple Strategy

It’s the start of a new year with many resolutions being to be more focused, more efficient, more effective, etc… However, we are up against a constant barrage of information each and everyday; a barrage that has no signs of slowing. The bad news is, our consumers are up against the same enemy; leaving the [...]

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Screw Silos and Talk as One

As we move towards the future of our industry and the involvement and transparency the consumer is requiring, we are faced with a legacy dilemma that has been building over the past several decades. This dilemma is the communication of our channel silos. Especially over the past 5-10 years, we have experienced a myriad of [...]

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consumer cartography

FutureCast Brand: Consumer Cartography

Last time we discussed the need to have a very detailed, very defined end state for our brands in order to understand what direction we should be going for the future. All too often, brand managers and marketing executives are too afraid to think about the future, they stick with the traditional brand guidelines and [...]

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