Tag Archives: future

FutureCast Brand: Preparing your Brand

Looking over the FutureCast Brand series, we see that there are huge opportunities to get our brands to the next level; actually integrated within our consumer’s daily lives. By knowing where we are going, what our brand becomes and what arena we will be participating, we can develop strategies, interactions, and activities that propel us [...]

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individual communication - tag you're it

A Big Game of Digital Catch-up

There’s no doubting that the digital landscape has permeated every aspect of our lives as consumers as well as marketing executives. The speed of which this permeation is happening is practically paralyzing marketing organizations around the globe. If I were to say Social Media 7 years ago, you would have no clue what I was [...]

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Brand Strategy Breakfast Conversation

Brand Strategy: Who Owns the Brand?

I had an amazing potential client-partner conversation this morning where we were discussing brand strategy and the future of his particular brand; as well as the future of branding in general. The discussion, though brief, was a great exchange between current v. future. The question arose, who really owns the brand? I think in today’s [...]

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