Tag Archives: featured
Brand Culture & Personality

Branding: Why Personality & Culture Matter

If we look at the history of branding, we can see that a “Brand” is a mark or set of marks that represent a product or services with a definitive level of quality, experience, and outcome desired by the consumer. Basically, we, as consumers, associate a visual representation with an emotional experience of a transaction. [...]

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Connect the Dots with User Journey

“Connect the Dots” through User Journey

As brands become more involved on platforms and begin the “lifestyle integration” phase of their maturity, it’s necessary that the correct channels are mapped accordingly to the appropriate user journey. What this means is that we get to turn back time and play a big game of “Connect the Dots.” As advertisers and marketers, we [...]

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Convergence of Creativity

A crazy thing is happening right now in the business world, especially the ad industry; a convergence that has only displayed a few murmurs in fear of allowing the true future to appear; the convergence of creativity. Being from both an agency and corporate background, I’ve had the distinct opportunity to work across the gamut [...]

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Lifestyle - Brand

To “Brand” is to Define Oneself

A lot of thoughts come into one’s mind when brought the word “Brand.” A logo, a slogan, an experience, a promise, a cool symbol, a color, a habit, the list could go on. All of which is something that we as marketers create and push to the consumer. Even at the experiential level, we delicately [...]

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Integrated Marketing Like a Map

Integrated Marketing is a lot like Cartography

Ever since business school, I have heard of this new thing called “Integrated Marketing” where all messages, brand attributes, and channels will all work together in joyous harmony and delight the consumer to a purchase-minded bliss. But the deeper I’ve evolved in my career and having my blissful visions completely crashed by the cold hard [...]

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Apple Branding

Apple’s Religious Experiences: A Lesson in Branding

For years I thought the pinnacle of branding was integrating into the “lifestyle” or routine of each individual consumer; so much so that they used your brand as a definitive piece to who they were… But, I have been proven wrong. Maybe it’s my spirituality or the fear of going against Godliness, but I never [...]

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education, business, cause

The Converging World: Black Whale Group

The world is becoming smaller and smaller by the minute with each new technology, each new digital interaction, each new startup, and each new mobile device user. The capabilities of us as humans has far surpassed what was ever thought possible, with promises of much more to come. These advances in technology are allowing the [...]

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