Tag Archives: featured
FutureCast conversations

FutureCast Brand: Visualize Your End State

Last time we discussed what a FutureCast Brand is; “The brand itself is a living thing, something that evokes response, something that drives change, something that facilitates life;” an amazingly robust statement for something that has long been thought to be merely something for consumers to distinguish between options in a specific product category. The [...]

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digital morning

The Startup that Never Started

The glamor of the Tech Startup life has been appealing to me since the beginning of mainstream Internet. The idea of creating the next Google or developing a killer mobile app to sell for millions is a dream that continues to pop into my mind on a relatively frequent basis. Always starting ideas and brainstorming [...]

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End State of your Brand

The End State of Your Brand: Future Cast

The goal of branding is to undeniably appeal to and amaze the consumers of your products; by offering an innate sense of value and connection, we can elicit certain emotions, and in Apple’s case, religion. The expectations of brands have become higher and higher as consumers are becoming more connected, empowered, and pushing for transparency [...]

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a bright future

Future Casting and Your Brand

I’ve had the great opportunity to work on over 50 brands throughout my career; some small, some in the Fortune 100, but all had one commonality. Each brand that I’ve ever worked on has a written brand document on what the brand is supposed to be. Words like “Happy,” “Eager,” “Excited,” “Thought Provoking” plaster the [...]

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Super Hero brands. Going beyond the humanization of brands and becoming much more.

The more I’m in this business and industry, the more I hear, “Brands need to be more human; that’s what people want to engage with.” This is something that I once thought and preached. But the more I think about it, the more I see that it’s the complete wrong direction brands need to travel. [...]

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Product Development: Fill the Void

When developing products, our tendency is to focus on one of two things: Enhancing what’s already developed or creating something completely different. The former is a smaller shift while the latter creates an uphill battle for adoption. Each of which can be very profitable if developed and launched with a burning sense of passion and [...]

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Let’s Get Physical

As we continue to delve into our roadmaps and become cartographers of our consumer journey’s, we tend to take a very tactical approach… “We have Facebook, TV, a Website, Display Media, etc… now where do we want them to go and how do we connect them?” This is heading down the right path, but there [...]

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