Tag Archives: ecosystem

Why Pepsi will Succeed

Pepsi has been all over the Interwebs lately, due to their new “Live for Now” campaign. It has definitely intrigued me as an avid follower of brands and brand shifts. I think it is a transformational point in what a brand is and what it stands for. For years, I’ve been calling for brands to [...]

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FutureCast Brand: Preparing your Brand

Looking over the FutureCast Brand series, we see that there are huge opportunities to get our brands to the next level; actually integrated within our consumer’s daily lives. By knowing where we are going, what our brand becomes and what arena we will be participating, we can develop strategies, interactions, and activities that propel us [...]

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