Tag Archives: digital
lion - omnipresent

Static Brands to Dynamic Organisms

The great thing about many Fortune500 brands is that they have extensive research and strategy about what their brand is, what it stands for, and what it means. All of this information is documented in tidy little brand guideline books and style guides stashed away in the brand managers desks waiting to align new ideas [...]

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Marketing’s 99% & the // digital immersion program

As one year ends and another begins, we always see an influx of what the cool trends are going to be next year, especially in the digital age where social media, mobile, and digital branding are moving at a more rapid pace. The thing with these trend forecasts is that it overlooks the majority of [...]

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individual communication - tag you're it

A Big Game of Digital Catch-up

There’s no doubting that the digital landscape has permeated every aspect of our lives as consumers as well as marketing executives. The speed of which this permeation is happening is practically paralyzing marketing organizations around the globe. If I were to say Social Media 7 years ago, you would have no clue what I was [...]

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scale | crowd

Scale v. Strategy

The thing about digital in regards to our brands, is that it’s completely shifted the way we should be looking at our consumers and marketing success. Our thoughts of reaching universes of consumers in hopes to drive a small percentage to a varying group of conversions for a profit is a very cold, unemotional activity [...]

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Philadelphia

Mobile is My Time Machine

Yesterday I had the awesome opportunity to go to Philadelphia for the first time ever. An amazing city; rich with history and stories. I stumbled around for about 4 hours, combing the historic district mainly, walking by Betsy Ross’s house, Ben Franklin’s grave, the Liberty Bell. While being excited about walking the footsteps of our [...]

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Physical with Digital

Looking at the Physical Reality in which we all live, we can see some events where digital begins to effect. With the influx of mobile computing and connectivity, wi-fi capabilities, and social networking sites, we are becoming more and more connected through our physical life by our digital connections. As with the variance of each [...]

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