Tag Archives: digital

The Psychology of FDNY & Pinterest

After my college life, facing the reality of the real world, like most people, I began to wonder if I got the right degree. I started off in the science world, biology and zoology, but quickly changed my mind to marketing after the likes of Kantian Deontology made my head hurt just trying to pronounce [...]

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FutureCast Brand: Measurement & Optimization

During the FutureCast Brand series, we’ve looked at the opportunity that brands have in front of them: truly understanding their core value, developing an End State of what they will become, completely understand their individual consumers (behaviors, passions, communication methods, etc.), then mapping out each touch point to marry the brand values with consumer passions, [...]

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Social Media Measurement - ROI

Measuring for Business Results: Social Media

I love when KPIs come up. The question of “How is Social Media driving results in my organization?” or “That’s a great strategy and all, but how will it make me more money?” The crux of KPIs and ROI on social media is simple: What is the return? The crux of KPIs and ROI on [...]

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Super Bowl Commercial Digital Integration | Live Blog

Some people watch the Super Bowl for the game. Some watch for the Halftime show. Some watch for the commercials. We watch for the Digital Integration of those commercials. With so much opportunity at our finger tips, we want to make sure brands know what works and how to expand and scale on campaigns. Our [...]

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Rethinking the Super Bowl Spot

It’s that time of year again. The Super Bowl is this weekend and regardless of your team choice, one thing is certain, people LOVE the commercials. The Super Bowl commercial has become somewhat of a cultural phenomenon within our society, a little more so in the advertising world. It’s has become an event in and [...]

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Technology is Great. But Don’t Over-commit

If you’re like me and you didn’t make the trip to Las Vegas this week, you have been plastered to the live CES coverage to see what new technologies are being announced, being demonstrated, and the reactions to industry pundits as to the next big thing. We’re seeing everything from voice-activated TVs, uber thin mobile [...]

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Here’s to 2012!

2011 brought some amazing things in the tech, digital, social, mobile, brand world. We witnessed Siri take our imaginations by storm; we saw Twitter spike in relevance; Digital spend skyrocketed while showing true ROI; A sense of community and sharing propelled offers and applications. We have been pushing through this digital world with analog blinders [...]

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