Tag Archives: crowdsource
Tour de BBQ

Tour de BBQ Digital [Client]

This year the Tour de BBQ campaign, “How Far Will You Go to Fight Cancer?” is one that elicits a certain emotive response for many different segments, cancer survivors, families battling cancer, philanthropic cyclists, and a massive community bonding together for a specific cause. Throw in a cycling event revolved around BBQ and you have [...]

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Convergence of Creativity

A crazy thing is happening right now in the business world, especially the ad industry; a convergence that has only displayed a few murmurs in fear of allowing the true future to appear; the convergence of creativity. Being from both an agency and corporate background, I’ve had the distinct opportunity to work across the gamut [...]

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Crowdsource, Collaboration

True Crowdsourcing: Direction, Facilitation & Collaboration

As we are closing in on tapping into our collaborative community for another client-partner project, I’m reminded about how many variables go into success of a project. Not only is there the whole time and budget things to worry about, but the creativity, functionality, experience, usability, brand consistency, message elicitation, emotional connectedness, etc. that we [...]

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