Tag Archives: consumer

Advertising is Illegal… Now what?

This outlandish notion may not be so crazy. Two reasons why: In 2007 mayor of Sao Paulo, Brazil banned outdoor advertising (see image) in an effort to clean up the city. A first, in what some consider, many legislative decisions to effect or ban the advertising industry. We know that people are only shoppers and [...]

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Brand Culture & Personality

Branding: Why Personality & Culture Matter

If we look at the history of branding, we can see that a “Brand” is a mark or set of marks that represent a product or services with a definitive level of quality, experience, and outcome desired by the consumer. Basically, we, as consumers, associate a visual representation with an emotional experience of a transaction. [...]

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Lifestyle - Brand

To “Brand” is to Define Oneself

A lot of thoughts come into one’s mind when brought the word “Brand.” A logo, a slogan, an experience, a promise, a cool symbol, a color, a habit, the list could go on. All of which is something that we as marketers create and push to the consumer. Even at the experiential level, we delicately [...]

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