Tag Archives: brand

Community or Commodity

There has been something that’s been bugging me for the past few years. This is the word “community.” It has quickly become one of the most overused and improperly utilized words in the business buzz word dictionary. Why? Self-proclaimed “social media gurus” have diminished the absolute power of what a community is by associating anyone [...]

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What Business Ideals Mean to Branding

Each of us is different; each individual, each community, each religion, each society… Some more different than others. Some afraid of showing these differences, some who embrace them and scream from the mountaintops. These differences are the very thing that both bonds us as well as tears us apart. These differences (or similarities depending on [...]

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Lifestyle - Brand

To “Brand” is to Define Oneself

A lot of thoughts come into one’s mind when brought the word “Brand.” A logo, a slogan, an experience, a promise, a cool symbol, a color, a habit, the list could go on. All of which is something that we as marketers create and push to the consumer. Even at the experiential level, we delicately [...]

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Integrated Marketing Like a Map

Integrated Marketing is a lot like Cartography

Ever since business school, I have heard of this new thing called “Integrated Marketing” where all messages, brand attributes, and channels will all work together in joyous harmony and delight the consumer to a purchase-minded bliss. But the deeper I’ve evolved in my career and having my blissful visions completely crashed by the cold hard [...]

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Crowdsource, Collaboration

True Crowdsourcing: Direction, Facilitation & Collaboration

As we are closing in on tapping into our collaborative community for another client-partner project, I’m reminded about how many variables go into success of a project. Not only is there the whole time and budget things to worry about, but the creativity, functionality, experience, usability, brand consistency, message elicitation, emotional connectedness, etc. that we [...]

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Brand Strategy Breakfast Conversation

Brand Strategy: Who Owns the Brand?

I had an amazing potential client-partner conversation this morning where we were discussing brand strategy and the future of his particular brand; as well as the future of branding in general. The discussion, though brief, was a great exchange between current v. future. The question arose, who really owns the brand? I think in today’s [...]

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Apple Branding

Apple’s Religious Experiences: A Lesson in Branding

For years I thought the pinnacle of branding was integrating into the “lifestyle” or routine of each individual consumer; so much so that they used your brand as a definitive piece to who they were… But, I have been proven wrong. Maybe it’s my spirituality or the fear of going against Godliness, but I never [...]

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