Tag Archives: advertising

Convergence of Creativity

A crazy thing is happening right now in the business world, especially the ad industry; a convergence that has only displayed a few murmurs in fear of allowing the true future to appear; the convergence of creativity. Being from both an agency and corporate background, I’ve had the distinct opportunity to work across the gamut [...]

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Integrated Marketing Like a Map

Integrated Marketing is a lot like Cartography

Ever since business school, I have heard of this new thing called “Integrated Marketing” where all messages, brand attributes, and channels will all work together in joyous harmony and delight the consumer to a purchase-minded bliss. But the deeper I’ve evolved in my career and having my blissful visions completely crashed by the cold hard [...]

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Technology, Innovation, Marketing

New Technology for Marketers: 4 Questions Before Integration

The thing about new shiny technology is that it’s just that… New & Shiny; nothing more, nothing less. So why do all marketers hop on the first whiff of any new thing promised to “Revolutionize the industry” without properly doing their due diligence to identify if this new technology is or will be adopted by [...]

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education, business, cause

The Converging World: Black Whale Group

The world is becoming smaller and smaller by the minute with each new technology, each new digital interaction, each new startup, and each new mobile device user. The capabilities of us as humans has far surpassed what was ever thought possible, with promises of much more to come. These advances in technology are allowing the [...]

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Physical with Digital

Looking at the Physical Reality in which we all live, we can see some events where digital begins to effect. With the influx of mobile computing and connectivity, wi-fi capabilities, and social networking sites, we are becoming more and more connected through our physical life by our digital connections. As with the variance of each [...]

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Experiences with Environments

In today’s world, things are happening all around us. With each walk down the sidewalk, commute to work, trip to the grocery store, we are always armed with the technologies needed to connect experiences (planned or not) with the environments in which we live (physical and digital). The reinvention of these technologies with the power [...]

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