Tag Archives: advertising

Advertising is Illegal… Now what?

This outlandish notion may not be so crazy. Two reasons why: In 2007 mayor of Sao Paulo, Brazil banned outdoor advertising (see image) in an effort to clean up the city. A first, in what some consider, many legislative decisions to effect or ban the advertising industry. We know that people are only shoppers and [...]

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Same Message; Different Brand

While spacing out during the commercial break of Seinfeld reruns, I caught myself entranced in a commercial. A highly inspirational storyline with an edginess to its cinematography and visualizations. I found myself remembering where I’d seen this before and recounting the advertiser and message as well as the emotional, inspirational feeling I’ve had while watching [...]

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Campaign Mindset in a Branding World

It’s easy to do… The short term vision of the top line vs the bottom line. With the recession still looming in the back of our minds we have become a bit gun-shy in investing in something that boosts long term profits while reducing short term sales (even though we know that the long term [...]

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Hashtag #Fail

Super Bowl | Hashtag #FAILs

Some said that this year’s Super Bowl was going to be the “Year of the Hashtag” which was something that I was fairly excited about. Something about real-time, individual interaction coupled with Mass reach is something that is such a great opportunity but hasn’t really been harnessed to its fullest possibility. However, the Super Bowl [...]

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Branding v Advertising: The New Roles

Full disclosure, I’m a bit of a snob (or what I like to say, “Brand Passionate”) when it comes to certain products in my life… computing devices, cars, beer, and whiskey. Without mentioning names, one of my favorite whiskey’s, where I’m on an “order-by-name-in-mixed-drinks-on-the-rocks-or-neat” type of basis, started a huge advertising push with a new [...]

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scale | crowd

Scale v. Strategy

The thing about digital in regards to our brands, is that it’s completely shifted the way we should be looking at our consumers and marketing success. Our thoughts of reaching universes of consumers in hopes to drive a small percentage to a varying group of conversions for a profit is a very cold, unemotional activity [...]

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Soap Operas to Branded Original Programming

I was mindlessly listening to commercials in the background the other day when something caught my attention, “Only available on DirecTV.” Something a bit mundane, but when I looked up it was a commercial for original programming that can only be seen on DirecTV. I have ambiently noticed this trend with both Netflix and Hulu [...]

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