Archive | transparency RSS feed for this section
Brand Strategy Breakfast Conversation

Brand Strategy: Who Owns the Brand?

I had an amazing potential client-partner conversation this morning where we were discussing brand strategy and the future of his particular brand; as well as the future of branding in general. The discussion, though brief, was a great exchange between current v. future. The question arose, who really owns the brand? I think in today’s [...]

2 Comments Continue Reading →
transparency

Collaboration is the Future of Transparency

Open transparency has skyrocketed some of the most successful brands over the past few years into reaches of loyalty that were never once thought possible. On the flip side, however, lies the other companies who continue to hide behind poor business practices, dirty little secrets, or the fear that comes with completely opening up about [...]

Leave a comment Continue Reading →