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Product Development: Fill the Void

When developing products, our tendency is to focus on one of two things: Enhancing what’s already developed or creating something completely different. The former is a smaller shift while the latter creates an uphill battle for adoption. Each of which can be very profitable if developed and launched with a burning sense of passion and [...]

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Consumers with Companies, Products, Causes

For years, companies have told people what to buy through the power of mass advertising through the media that infiltrate each and everyone of our lives. Regardless of the companies business practices and values, consumers would line up to buy products that were shown as cool, hip, and shiny through advertising. With the emergence of [...]

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