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Technology, Innovation, Marketing

New Technology for Marketers: 4 Questions Before Integration

The thing about new shiny technology is that it’s just that… New & Shiny; nothing more, nothing less. So why do all marketers hop on the first whiff of any new thing promised to “Revolutionize the industry” without properly doing their due diligence to identify if this new technology is or will be adopted by [...]

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Innovative Strategy by BlackWhaleGroup

Conversation Filters for Innovative Processes

Each person I’ve ever run into who talks about innovation or has Innovation in their job titles has their “own” process for making change, or innovating. Here at blackwhalegroup, we’re no different. We try an push each product, service, and client interaction towards industry leading change, or what some might call innovation. We don’t have [...]

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Apple Branding

Apple’s Religious Experiences: A Lesson in Branding

For years I thought the pinnacle of branding was integrating into the “lifestyle” or routine of each individual consumer; so much so that they used your brand as a definitive piece to who they were… But, I have been proven wrong. Maybe it’s my spirituality or the fear of going against Godliness, but I never [...]

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Black Whale Group - Street View

TechCrunch Disrupt: What are we solving?

Today launched the awesome incubator TechCrunch Disrupt here in NYC. I, however, was unable to attend, but was glued to my monitor like it was March Madness or the Tour de France. Some great things are happening in the world of technology. Apps connecting the dots of individual user behavior, location, customizable offers, gamification, and [...]

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education, business, cause

The Converging World: Black Whale Group

The world is becoming smaller and smaller by the minute with each new technology, each new digital interaction, each new startup, and each new mobile device user. The capabilities of us as humans has far surpassed what was ever thought possible, with promises of much more to come. These advances in technology are allowing the [...]

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Consumers with Companies, Products, Causes

For years, companies have told people what to buy through the power of mass advertising through the media that infiltrate each and everyone of our lives. Regardless of the companies business practices and values, consumers would line up to buy products that were shown as cool, hip, and shiny through advertising. With the emergence of [...]

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Experiences with Environments

In today’s world, things are happening all around us. With each walk down the sidewalk, commute to work, trip to the grocery store, we are always armed with the technologies needed to connect experiences (planned or not) with the environments in which we live (physical and digital). The reinvention of these technologies with the power [...]

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