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Glocal: Aligning Cultural Insights with a Global Brand

While quickly making my way up the Delta Medallion program, I get the amazing opportunity to see some great things, talk to some interesting people, and think about how brands interact with consumers all around the world. It’s amazing how different the world is and how varying the cultural dissimilarities. As digital and social continue [...]

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Social Media Measurement - ROI

Measuring for Business Results: Social Media

I love when KPIs come up. The question of “How is Social Media driving results in my organization?” or “That’s a great strategy and all, but how will it make me more money?” The crux of KPIs and ROI on social media is simple: What is the return? The crux of KPIs and ROI on [...]

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Hashtag #Fail

Super Bowl | Hashtag #FAILs

Some said that this year’s Super Bowl was going to be the “Year of the Hashtag” which was something that I was fairly excited about. Something about real-time, individual interaction coupled with Mass reach is something that is such a great opportunity but hasn’t really been harnessed to its fullest possibility. However, the Super Bowl [...]

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Rethinking the Super Bowl Spot

It’s that time of year again. The Super Bowl is this weekend and regardless of your team choice, one thing is certain, people LOVE the commercials. The Super Bowl commercial has become somewhat of a cultural phenomenon within our society, a little more so in the advertising world. It’s has become an event in and [...]

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Branding v Advertising: The New Roles

Full disclosure, I’m a bit of a snob (or what I like to say, “Brand Passionate”) when it comes to certain products in my life… computing devices, cars, beer, and whiskey. Without mentioning names, one of my favorite whiskey’s, where I’m on an “order-by-name-in-mixed-drinks-on-the-rocks-or-neat” type of basis, started a huge advertising push with a new [...]

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Overcome Scatter with Simple Strategy

It’s the start of a new year with many resolutions being to be more focused, more efficient, more effective, etc… However, we are up against a constant barrage of information each and everyday; a barrage that has no signs of slowing. The bad news is, our consumers are up against the same enemy; leaving the [...]

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Screw Silos and Talk as One

As we move towards the future of our industry and the involvement and transparency the consumer is requiring, we are faced with a legacy dilemma that has been building over the past several decades. This dilemma is the communication of our channel silos. Especially over the past 5-10 years, we have experienced a myriad of [...]

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