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Community or Commodity

There has been something that’s been bugging me for the past few years. This is the word “community.” It has quickly become one of the most overused and improperly utilized words in the business buzz word dictionary. Why? Self-proclaimed “social media gurus” have diminished the absolute power of what a community is by associating anyone [...]

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Lifestyle - Brand

To “Brand” is to Define Oneself

A lot of thoughts come into one’s mind when brought the word “Brand.” A logo, a slogan, an experience, a promise, a cool symbol, a color, a habit, the list could go on. All of which is something that we as marketers create and push to the consumer. Even at the experiential level, we delicately [...]

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transparency

Collaboration is the Future of Transparency

Open transparency has skyrocketed some of the most successful brands over the past few years into reaches of loyalty that were never once thought possible. On the flip side, however, lies the other companies who continue to hide behind poor business practices, dirty little secrets, or the fear that comes with completely opening up about [...]

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Consumers with Companies, Products, Causes

For years, companies have told people what to buy through the power of mass advertising through the media that infiltrate each and everyone of our lives. Regardless of the companies business practices and values, consumers would line up to buy products that were shown as cool, hip, and shiny through advertising. With the emergence of [...]

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Experiences with Environments

In today’s world, things are happening all around us. With each walk down the sidewalk, commute to work, trip to the grocery store, we are always armed with the technologies needed to connect experiences (planned or not) with the environments in which we live (physical and digital). The reinvention of these technologies with the power [...]

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