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Here’s to 2012!

2011 brought some amazing things in the tech, digital, social, mobile, brand world. We witnessed Siri take our imaginations by storm; we saw Twitter spike in relevance; Digital spend skyrocketed while showing true ROI; A sense of community and sharing propelled offers and applications. We have been pushing through this digital world with analog blinders [...]

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lion - omnipresent

Static Brands to Dynamic Organisms

The great thing about many Fortune500 brands is that they have extensive research and strategy about what their brand is, what it stands for, and what it means. All of this information is documented in tidy little brand guideline books and style guides stashed away in the brand managers desks waiting to align new ideas [...]

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Marketing’s 99% & the // digital immersion program

As one year ends and another begins, we always see an influx of what the cool trends are going to be next year, especially in the digital age where social media, mobile, and digital branding are moving at a more rapid pace. The thing with these trend forecasts is that it overlooks the majority of [...]

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digital morning

The Startup that Never Started

The glamor of the Tech Startup life has been appealing to me since the beginning of mainstream Internet. The idea of creating the next Google or developing a killer mobile app to sell for millions is a dream that continues to pop into my mind on a relatively frequent basis. Always starting ideas and brainstorming [...]

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Philadelphia

Mobile is My Time Machine

Yesterday I had the awesome opportunity to go to Philadelphia for the first time ever. An amazing city; rich with history and stories. I stumbled around for about 4 hours, combing the historic district mainly, walking by Betsy Ross’s house, Ben Franklin’s grave, the Liberty Bell. While being excited about walking the footsteps of our [...]

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education, business, cause

The Converging World: Black Whale Group

The world is becoming smaller and smaller by the minute with each new technology, each new digital interaction, each new startup, and each new mobile device user. The capabilities of us as humans has far surpassed what was ever thought possible, with promises of much more to come. These advances in technology are allowing the [...]

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Physical with Digital

Looking at the Physical Reality in which we all live, we can see some events where digital begins to effect. With the influx of mobile computing and connectivity, wi-fi capabilities, and social networking sites, we are becoming more and more connected through our physical life by our digital connections. As with the variance of each [...]

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