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Same Message; Different Brand

While spacing out during the commercial break of Seinfeld reruns, I caught myself entranced in a commercial. A highly inspirational storyline with an edginess to its cinematography and visualizations. I found myself remembering where I’d seen this before and recounting the advertiser and message as well as the emotional, inspirational feeling I’ve had while watching [...]

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The Psychology of FDNY & Pinterest

After my college life, facing the reality of the real world, like most people, I began to wonder if I got the right degree. I started off in the science world, biology and zoology, but quickly changed my mind to marketing after the likes of Kantian Deontology made my head hurt just trying to pronounce [...]

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Connect the Dots: Volume 1

“Connect the Dots” is a new series where you can gather actual, tangible insights from the blackwhalegroup team on a weekly basis.  Here you will find our favorite, most compelling articles, stories, and blogs we read each week with specific insights to help you drive your brand strategy through the evolving world of digital. Please [...]

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Catalyst for Brands

Brand as a Catalyst for Life

I recently had the opportunity to listen to the Global Retail Director for Puma and Global Brand Director for Starbucks give presentations about their respective brands and what they are trying to accomplish from a lifestyle as well as retail perspectives. What was interesting was the air of elevation each described when discussing their vision [...]

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Branding v Advertising: The New Roles

Full disclosure, I’m a bit of a snob (or what I like to say, “Brand Passionate”) when it comes to certain products in my life… computing devices, cars, beer, and whiskey. Without mentioning names, one of my favorite whiskey’s, where I’m on an “order-by-name-in-mixed-drinks-on-the-rocks-or-neat” type of basis, started a huge advertising push with a new [...]

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Overcome Scatter with Simple Strategy

It’s the start of a new year with many resolutions being to be more focused, more efficient, more effective, etc… However, we are up against a constant barrage of information each and everyday; a barrage that has no signs of slowing. The bad news is, our consumers are up against the same enemy; leaving the [...]

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End State of your Brand

The End State of Your Brand: Future Cast

The goal of branding is to undeniably appeal to and amaze the consumers of your products; by offering an innate sense of value and connection, we can elicit certain emotions, and in Apple’s case, religion. The expectations of brands have become higher and higher as consumers are becoming more connected, empowered, and pushing for transparency [...]

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