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Connecting Brands

Forecast: Connected-Fragmented Brands

During a discussion yesterday, it dawned on me as to how close we are from the connected brands that we will inevitably become. With the thrust of open transparency driving awareness and conversation around business models, practices, development, and marketing, consumers are shattering the idea of brand and segmenting and fragmenting the role it plays [...]

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Social Media Measurement - ROI

Measuring for Business Results: Social Media

I love when KPIs come up. The question of “How is Social Media driving results in my organization?” or “That’s a great strategy and all, but how will it make me more money?” The crux of KPIs and ROI on social media is simple: What is the return? The crux of KPIs and ROI on [...]

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Product Development: Fill the Void

When developing products, our tendency is to focus on one of two things: Enhancing what’s already developed or creating something completely different. The former is a smaller shift while the latter creates an uphill battle for adoption. Each of which can be very profitable if developed and launched with a burning sense of passion and [...]

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Role of Insights

After sitting through board room discussions and listening to requests regarding the gathering of insight, I often see no action utilizing the information at hand. A lot of talk, a lot of “we should” or “We should have’s” running rampant, but no real action. It really got me thinking… What is the role that “insights” [...]

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