Archive | digital RSS feed for this section
lion - omnipresent

Static Brands to Dynamic Organisms

The great thing about many Fortune500 brands is that they have extensive research and strategy about what their brand is, what it stands for, and what it means. All of this information is documented in tidy little brand guideline books and style guides stashed away in the brand managers desks waiting to align new ideas [...]

Leave a comment Continue Reading →

Marketing’s 99% & the // digital immersion program

As one year ends and another begins, we always see an influx of what the cool trends are going to be next year, especially in the digital age where social media, mobile, and digital branding are moving at a more rapid pace. The thing with these trend forecasts is that it overlooks the majority of [...]

2 Comments Continue Reading →
consumer cartography

FutureCast Brand: Consumer Cartography

Last time we discussed the need to have a very detailed, very defined end state for our brands in order to understand what direction we should be going for the future. All too often, brand managers and marketing executives are too afraid to think about the future, they stick with the traditional brand guidelines and [...]

19 Comments Continue Reading →
individual communication - tag you're it

A Big Game of Digital Catch-up

There’s no doubting that the digital landscape has permeated every aspect of our lives as consumers as well as marketing executives. The speed of which this permeation is happening is practically paralyzing marketing organizations around the globe. If I were to say Social Media 7 years ago, you would have no clue what I was [...]

Leave a comment Continue Reading →
FutureCast conversations

FutureCast Brand: Visualize Your End State

Last time we discussed what a FutureCast Brand is; “The brand itself is a living thing, something that evokes response, something that drives change, something that facilitates life;” an amazingly robust statement for something that has long been thought to be merely something for consumers to distinguish between options in a specific product category. The [...]

134 Comments Continue Reading →
digital morning

The Startup that Never Started

The glamor of the Tech Startup life has been appealing to me since the beginning of mainstream Internet. The idea of creating the next Google or developing a killer mobile app to sell for millions is a dream that continues to pop into my mind on a relatively frequent basis. Always starting ideas and brainstorming [...]

2 Comments Continue Reading →

Role of Insights

After sitting through board room discussions and listening to requests regarding the gathering of insight, I often see no action utilizing the information at hand. A lot of talk, a lot of “we should” or “We should have’s” running rampant, but no real action. It really got me thinking… What is the role that “insights” [...]

Leave a comment Continue Reading →