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brandsconverged: we believe

Societies are changing; revolutions have happened; people are found, ridiculed, praised, & worshiped; consumers have been grateful, loving, passionate, & hateful… The world in which we live is in continuous motion; fueled by the digital evolution, social adoption, and increased mobility. Brands are quickly becoming mixed up in this maelstrom of content, information, values, media, [...]

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Connect the Dots: Volume 1

“Connect the Dots” is a new series where you can gather actual, tangible insights from the blackwhalegroup team on a weekly basis.  Here you will find our favorite, most compelling articles, stories, and blogs we read each week with specific insights to help you drive your brand strategy through the evolving world of digital. Please [...]

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FutureCast Brand: Measurement & Optimization

During the FutureCast Brand series, we’ve looked at the opportunity that brands have in front of them: truly understanding their core value, developing an End State of what they will become, completely understand their individual consumers (behaviors, passions, communication methods, etc.), then mapping out each touch point to marry the brand values with consumer passions, [...]

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Glocal: Aligning Cultural Insights with a Global Brand

While quickly making my way up the Delta Medallion program, I get the amazing opportunity to see some great things, talk to some interesting people, and think about how brands interact with consumers all around the world. It’s amazing how different the world is and how varying the cultural dissimilarities. As digital and social continue [...]

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Super Bowl Commercial Digital Integration | Live Blog

Some people watch the Super Bowl for the game. Some watch for the Halftime show. Some watch for the commercials. We watch for the Digital Integration of those commercials. With so much opportunity at our finger tips, we want to make sure brands know what works and how to expand and scale on campaigns. Our [...]

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Search+ Social Converging Means More Than You Think

The Interwebs are aflutter with the launch of Search+ (your world) from Google with discussions around unfair competitive advantages, stabs at Facebook, evolution of search, etc… I believe it’s a move that is the start of a new platforms, new behaviors, and new horizons for both users and marketers. Regardless of your thoughts about the [...]

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Here’s to 2012!

2011 brought some amazing things in the tech, digital, social, mobile, brand world. We witnessed Siri take our imaginations by storm; we saw Twitter spike in relevance; Digital spend skyrocketed while showing true ROI; A sense of community and sharing propelled offers and applications. We have been pushing through this digital world with analog blinders [...]

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