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brandsconverged: we believe

Societies are changing; revolutions have happened; people are found, ridiculed, praised, & worshiped; consumers have been grateful, loving, passionate, & hateful… The world in which we live is in continuous motion; fueled by the digital evolution, social adoption, and increased mobility. Brands are quickly becoming mixed up in this maelstrom of content, information, values, media, [...]

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Connect the Dots: Volume 1

“Connect the Dots” is a new series where you can gather actual, tangible insights from the blackwhalegroup team on a weekly basis.  Here you will find our favorite, most compelling articles, stories, and blogs we read each week with specific insights to help you drive your brand strategy through the evolving world of digital. Please [...]

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Competitive v. Creative

Competitive companies focus on features of their products, speed of their services, and low price as value. They think profit first, customer second. They have an advertising mind in a branding world. They thrive on scale and fear engagement. They let technology lead instead of support. They are always playing catch up. Creative companies value [...]

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Glocal: Aligning Cultural Insights with a Global Brand

While quickly making my way up the Delta Medallion program, I get the amazing opportunity to see some great things, talk to some interesting people, and think about how brands interact with consumers all around the world. It’s amazing how different the world is and how varying the cultural dissimilarities. As digital and social continue [...]

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Catalyst for Brands

Brand as a Catalyst for Life

I recently had the opportunity to listen to the Global Retail Director for Puma and Global Brand Director for Starbucks give presentations about their respective brands and what they are trying to accomplish from a lifestyle as well as retail perspectives. What was interesting was the air of elevation each described when discussing their vision [...]

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Rethinking the Super Bowl Spot

It’s that time of year again. The Super Bowl is this weekend and regardless of your team choice, one thing is certain, people LOVE the commercials. The Super Bowl commercial has become somewhat of a cultural phenomenon within our society, a little more so in the advertising world. It’s has become an event in and [...]

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Branding v Advertising: The New Roles

Full disclosure, I’m a bit of a snob (or what I like to say, “Brand Passionate”) when it comes to certain products in my life… computing devices, cars, beer, and whiskey. Without mentioning names, one of my favorite whiskey’s, where I’m on an “order-by-name-in-mixed-drinks-on-the-rocks-or-neat” type of basis, started a huge advertising push with a new [...]

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