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brandsconverged: we believe

Societies are changing; revolutions have happened; people are found, ridiculed, praised, & worshiped; consumers have been grateful, loving, passionate, & hateful… The world in which we live is in continuous motion; fueled by the digital evolution, social adoption, and increased mobility. Brands are quickly becoming mixed up in this maelstrom of content, information, values, media, [...]

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Search+ Social Converging Means More Than You Think

The Interwebs are aflutter with the launch of Search+ (your world) from Google with discussions around unfair competitive advantages, stabs at Facebook, evolution of search, etc… I believe it’s a move that is the start of a new platforms, new behaviors, and new horizons for both users and marketers. Regardless of your thoughts about the [...]

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Convergence of Creativity

A crazy thing is happening right now in the business world, especially the ad industry; a convergence that has only displayed a few murmurs in fear of allowing the true future to appear; the convergence of creativity. Being from both an agency and corporate background, I’ve had the distinct opportunity to work across the gamut [...]

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Philadelphia

Mobile is My Time Machine

Yesterday I had the awesome opportunity to go to Philadelphia for the first time ever. An amazing city; rich with history and stories. I stumbled around for about 4 hours, combing the historic district mainly, walking by Betsy Ross’s house, Ben Franklin’s grave, the Liberty Bell. While being excited about walking the footsteps of our [...]

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Black Whale Group - Street View

TechCrunch Disrupt: What are we solving?

Today launched the awesome incubator TechCrunch Disrupt here in NYC. I, however, was unable to attend, but was glued to my monitor like it was March Madness or the Tour de France. Some great things are happening in the world of technology. Apps connecting the dots of individual user behavior, location, customizable offers, gamification, and [...]

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Use the Community To Solve

Creating effective products and services isn’t about using the new cool functionality on the iPhone. It’s about truly identifying the issue and absolving that issue with a data driven, scientific approach. Couple that with amazing communication creativity and activity, you will have a solution that is truly built to last. Problem: In order to create [...]

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education, business, cause

The Converging World: Black Whale Group

The world is becoming smaller and smaller by the minute with each new technology, each new digital interaction, each new startup, and each new mobile device user. The capabilities of us as humans has far surpassed what was ever thought possible, with promises of much more to come. These advances in technology are allowing the [...]

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