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Crowdsource, Collaboration

True Crowdsourcing: Direction, Facilitation & Collaboration

As we are closing in on tapping into our collaborative community for another client-partner project, I’m reminded about how many variables go into success of a project. Not only is there the whole time and budget things to worry about, but the creativity, functionality, experience, usability, brand consistency, message elicitation, emotional connectedness, etc. that we [...]

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Brand Strategy Breakfast Conversation

Brand Strategy: Who Owns the Brand?

I had an amazing potential client-partner conversation this morning where we were discussing brand strategy and the future of his particular brand; as well as the future of branding in general. The discussion, though brief, was a great exchange between current v. future. The question arose, who really owns the brand? I think in today’s [...]

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Technology, Innovation, Marketing

New Technology for Marketers: 4 Questions Before Integration

The thing about new shiny technology is that it’s just that… New & Shiny; nothing more, nothing less. So why do all marketers hop on the first whiff of any new thing promised to “Revolutionize the industry” without properly doing their due diligence to identify if this new technology is or will be adopted by [...]

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transparency

Collaboration is the Future of Transparency

Open transparency has skyrocketed some of the most successful brands over the past few years into reaches of loyalty that were never once thought possible. On the flip side, however, lies the other companies who continue to hide behind poor business practices, dirty little secrets, or the fear that comes with completely opening up about [...]

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Apple Branding

Apple’s Religious Experiences: A Lesson in Branding

For years I thought the pinnacle of branding was integrating into the “lifestyle” or routine of each individual consumer; so much so that they used your brand as a definitive piece to who they were… But, I have been proven wrong. Maybe it’s my spirituality or the fear of going against Godliness, but I never [...]

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