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Branding v Advertising: The New Roles

Full disclosure, I’m a bit of a snob (or what I like to say, “Brand Passionate”) when it comes to certain products in my life… computing devices, cars, beer, and whiskey. Without mentioning names, one of my favorite whiskey’s, where I’m on an “order-by-name-in-mixed-drinks-on-the-rocks-or-neat” type of basis, started a huge advertising push with a new [...]

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lion - omnipresent

Static Brands to Dynamic Organisms

The great thing about many Fortune500 brands is that they have extensive research and strategy about what their brand is, what it stands for, and what it means. All of this information is documented in tidy little brand guideline books and style guides stashed away in the brand managers desks waiting to align new ideas [...]

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Role of Insights

After sitting through board room discussions and listening to requests regarding the gathering of insight, I often see no action utilizing the information at hand. A lot of talk, a lot of “we should” or “We should have’s” running rampant, but no real action. It really got me thinking… What is the role that “insights” [...]

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Soap Operas to Branded Original Programming

I was mindlessly listening to commercials in the background the other day when something caught my attention, “Only available on DirecTV.” Something a bit mundane, but when I looked up it was a commercial for original programming that can only be seen on DirecTV. I have ambiently noticed this trend with both Netflix and Hulu [...]

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Convergence of Creativity

A crazy thing is happening right now in the business world, especially the ad industry; a convergence that has only displayed a few murmurs in fear of allowing the true future to appear; the convergence of creativity. Being from both an agency and corporate background, I’ve had the distinct opportunity to work across the gamut [...]

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Integrated Marketing Like a Map

Integrated Marketing is a lot like Cartography

Ever since business school, I have heard of this new thing called “Integrated Marketing” where all messages, brand attributes, and channels will all work together in joyous harmony and delight the consumer to a purchase-minded bliss. But the deeper I’ve evolved in my career and having my blissful visions completely crashed by the cold hard [...]

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Technology, Innovation, Marketing

New Technology for Marketers: 4 Questions Before Integration

The thing about new shiny technology is that it’s just that… New & Shiny; nothing more, nothing less. So why do all marketers hop on the first whiff of any new thing promised to “Revolutionize the industry” without properly doing their due diligence to identify if this new technology is or will be adopted by [...]

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