brandsconverged: we believe

Societies are changing; revolutions have happened; people are found, ridiculed, praised, & worshiped; consumers have been grateful, loving, passionate, & hateful… The world in which we live is in continuous motion; fueled by the digital evolution, social adoption, and increased mobility. Brands are quickly becoming mixed up in this maelstrom of content, information, values, media, issues, channels, people, places, fads, etc. and have a decision to make: Fall to the wayside or jump in and succeed.

We believe brands have converged… digital with physical; advocacy with loyalty; partnerships with profits; excitement with routine; values with culture; products with people; media with interests…

A brand no longer has a single point of value like a product or service…. It’s spread across an ecosystem of connections, content, people, and engagement. Consumers can enter and exit where it makes sense in their life. They can engage as much or as little as they like and leave if something doesn’t fit within their lifestyle. This becomes a complex ecosystem of connections, value, and engagement. Managing this ecosystem is the next frontier in a brands existence.

Brands are now something so much more; something that supports and facilitates life.

At the end of the day, companies must be able to integrate their brands into the daily lifestyle of their consumers.


We believe brandsconverged. What do you believe?



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