Brand as a Catalyst for Life

Catalyst for BrandsI recently had the opportunity to listen to the Global Retail Director for Puma and Global Brand Director for Starbucks give presentations about their respective brands and what they are trying to accomplish from a lifestyle as well as retail perspectives. What was interesting was the air of elevation each described when discussing their vision and brand. It wasn’t about product, location, services or even experiences they were trying to create. It was something more, something profound. They described values, vision, mantra, and lifestyle when discussing common tactics and strategies. It truly was an amazing experience. They saw their brand as a catalyst for life.

They saw their brand as a catalyst for life.

They get it. They understand that brands are something so much more than a reason to make money, to have a business… They understand that their brand is something that supports and facilitates a particular lifestyle. They see that consumers are not a mass demographic, but a dynamic, passionate individual. They are consistently pushing their brands to communicate on that level, to provide value at every interaction. They are out to revolutionize they way brands work, the vision they should strive for. So I challenge you, how can you transform your brand? How can you evoke passion in your consumer? How can your brand support and facilitate your consumer lives on a daily, intimate level.

They see that consumers are not a mass demographic, but a dynamic, passionate individual.

 

Photo courtesy of Flickr – beccafromportland

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