Marketing’s 99% & the // digital immersion program

As one year ends and another begins, we always see an influx of what the cool trends are going to be next year, especially in the digital age where social media, mobile, and digital branding are moving at a more rapid pace. The thing with these trend forecasts is that it overlooks the majority of marketing organizations who may have been vetting various platforms or have been slow on the uptake. The issue, which has been discussed in many different trade publications, is that CMOs and their marketing organizations are not ready for the new world of marketing. So with the majority of our organizations still playing catch up on the old trends, why would we need to care about the new ones?

trend forecasts overlook the majority of marketing organizations who may have been vetting various platforms or have been slow on the uptake.

Here is a little video produced by IBM outlining their 2011 Global CMO Study, that outlines certain challenges and opportunities facing the modern CMO.

 

As 2012 is quickly approaching, with new trends approaching quicker, CMOs and their marketing organizations need to facilitate the adoption of these digital channels and really understand how they can best leverage for future brand and consumer growth. blackwhalegroup is pleased to offer clients a // digital immersion program. It is a customized, hands on workshop to immerse CMOs and their marketing organizations with the digital environment, regardless of their past activities and initiatives. At the end, your organization would be able to take advantage of upcoming trends as well as find value and growth in current marketing efforts.

Learn more here or contact us for a conversation about your organization’s needs.

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