Role of Insights

After sitting through board room discussions and listening to requests regarding the gathering of insight, I often see no action utilizing the information at hand. A lot of talk, a lot of “we should” or “We should have’s” running rampant, but no real action. It really got me thinking…

What is the role that “insights” are to play in the development and execution of a marketing strategy, one which is increasingly becoming real time?

While pondering this thought, a passage came to me while reading the “Master Key System” by Charles Haanel. One that defines the role of insights and the power these bring. Mr. Haanel says:

Insight is a faculty of the mind whereby we are enabled to examine facts and conditions at long range, a kind of human telescope; it enables us to understand the difficulties, as well as the possibilities in any undertaking.

Insight enables us to be prepared for the obstacles which we shall meet; we can therefore overcome them before they have any opportunity of causing difficulty.

Insight enables us to plan to advantage and turn our thought and attention in the right direction, instead of into channels which can yield no possible return.

Insight is therefore absolutely essential for the development of any great achievement.

Look at the last line… Insight is therefore absolutely essential for the development of any great achievement! If you’re not acting on your insights, my question to you is… if you’re not striving for “great achievement” what are you striving for?

Photo courtesy of Flickr – bertboerland

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