Agile Branding

Agile Branding - CultureThe business world is quickly getting shoved into real-time. With the permeation of social and mobile technologies the need for information right now is becoming crucial for success. The need to be nimble and agile has never been more prominent in our society. We’re seeing this across multiple disciplines:

Tech development, we need to get beta out to test, then launch v.2.1.2.0;
Project management, we need to roll with the punches and have daily meetings to ensure the project’s course;
Marketing and advertising, I think we all understand how this is working.

So where does that bring us in the world of branding? This ever-changing and morphing need mold into the satisfaction and lifestyle of our consumers? It leads us to agile branding.

If we understand the basic essence of our brand and how we fit within the culture and lives of our consumer base, we have the freedom to adapt with the rolling tide of society.

If we understand the basic essence of our brand and how we fit within the culture and lives of our consumer base, we have the freedom to adapt with the rolling tide of society. We can make decisions, offer value, engage in dialog, and communicate our message through real time activities and initiatives.

The world of “Agile” is dependent on one major factor, that as I see a key determinant of innovation and creativity… and that is constraints. If we fully understand the constraints of our brand personality and essence, with the constraints of the culture and lives we are trying to influence and integrate, we can have the complete freedom to succeed. Staying honest and authentic to our place in a holistic lifestyle allows for complete intimacy with our constituency. A very good place to be.

 

Photo courtesy of Flickr – brizzle born and bred

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