Consumers with Companies, Products, Causes

For years, companies have told people what to buy through the power of mass advertising through the media that infiltrate each and everyone of our lives. Regardless of the companies business practices and values, consumers would line up to buy products that were shown as cool, hip, and shiny through advertising.

With the emergence of social and mobile technologies, transparency has become a major force for individuals to better learn about the companies and products they were once “loyal” to, opening the door for question and change.

With the emergence of social and mobile technologies, transparency has become a major force for individuals to better learn about the companies and products they were once “loyal” to, opening the door for question and change. This shift has given each consumer a voice and the power to align their consumer spending to their own personal values and incentives. Instead of buying one brand of toothpaste because of it’s what their parents used, they can now buy the toothpaste distributed by the company with the same ethical standards as the consumer has.

As the transparency door continues to open, companies are now forced to become better businesses. Through sustainability, product sourcing, distribution platforms, packaging, cause initiatives, etc. companies are taking the necessary steps to make a stand and create alignment with their core consumers.

creating more opportunities for better communication between each consumer and the companies, products, and causes they do business with

This major change in the economy is creating more opportunities for better communication between each consumer and the companies, products, and causes they do business with. This communication needs to be intimately created and distributed to the platforms that the consumer participates on (social, mobile, web, print, etc).

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